About Us

Who We Are

Founded in 2016, YBB is a specialist carp fishing tackle brand built by anglers, for anglers. From day one, our mission has been simple: to design and manufacture high-performance carp fishing products that serious anglers can rely on — session after session.

In-House R&D & Manufacturing

Unlike many brands that simply rebadge existing products, everything at YBB starts in our own research and development team. From concept to production, we control every stage of the process in our own factory. This means tighter quality control, faster innovation, and products that are genuinely built to perform — not just to look good on a shelf.

Our engineering team continuously tests and refines our designs based on real-world fishing feedback, ensuring that every product we release meets the demands of modern carp fishing.

Built for Anglers Worldwide

Carp fishing is a global passion, and YBB is proud to serve anglers across Europe, North America, Australia, and beyond. Whether you're fishing a local lake or a world-renowned venue, our tackle is designed to handle whatever conditions you throw at it.

Our Promise

At YBB, we believe great tackle should be accessible, reliable, and built to last. We stand behind every product we make — and we're always here to help you get the most out of your fishing.

Thank you for choosing YBB. We'll see you on the bank.